M Life Spring 2012 : Page 94
PROFILE Kardashian Khaos Takes Las Vegas FANS CAN GET “KRAZY” WITH A NEW BOUTIQUE ON THE STRIP BY THE WORLD-FAMOUS REALITY TELEVISION FAMILY. B y R eBecca F Risch | P hotogRaPhy B y N ick s aglimBeNi S Keep up with the Kardashians as they strut their stuff on the red carpet and give insight on how to stay in style with their lifestyle boutique at The Mirage on M life TV. 94 | M life ometimes it’s a breathless gasp of excitement. An infectious giggle of glee. For others, a shared glance of eager anticipation. At first sight, the Kardashian Khaos boutique at The Mirage is as eye-catching and magnetic as the famous women for which it is named. Created especially for the fans, the first-of-its-kind lifestyle boutique emulates vivacity and fun that this famous family is known for, a dynamic presence that has the power to turn heads even in the most show-stopping setting of all – Las Vegas. With sightings at The Strip’s hottest clubs and the coolest daylife pools and the addition of a chic new boutique within the city’s most iconic resort, Las Vegas is just as krazy for Kardashian as their legions of fans.
Fans can get “Krazy” with a new boutique on the strip by the world-famous reality television family.
Sometimes it’s a breathless gasp of excitement. An infectious giggle of glee. For others, a shared glance of eager anticipation. At first sight, the Kardashian Khaos boutique at The Mirage is as eye-catching and magnetic as the famous women for which it is named. Created especially for the fans, the first-of-its-kind lifestyle boutique emulates vivacity and fun that this famous family is known for, a dynamic presence that has the power to turn heads even in the most show-stopping setting of all – Las Vegas. With sightings at The Strip’s hottest clubs and the coolest daylife pools and the addition of a chic new boutique within the city’s most iconic resort, Las Vegas is just as krazy for Kardashian as their legions of fans.
An Unbreakable Bond
Now the reigning queens of reality TV, the beauteous Kardashian sisters – Kim, Khloé and Kourtney – along with equally famous and gorgeous “Momager” Kris Jenner started simply as the family next door. (If you can imagine them as the family next door.) And, let’s not forget about the utterly adorable budding starlets, younger sisters Kylie and Kendall, or the men in their lives, brother Rob Kardashian and patriarch Bruce Jenner.
A strong, engaging family, they are just living their day-to-day lives as best they can. Just like we all do. And once the cameras of E! Entertainment turned on, they continued in the same vein, welcoming the public into their homes just as good neighbors should. Graciously, genuinely, with no artifice.
It wasn’t long before everyone was Keeping Up With The Kardashians, watching as Kourtney & Khloé Take Miami and as Kim & Kourtney Take New York. And, falling in love with Khloé & Lamar too.
Kim, Kourtney, Kris and Rob also have been known to heat up the Vegas nightlife scene whenever they are in town. Daytime can sizzle even more than the city’s triple-digit heat when these sexy stars dip into Las Vegas’ vibrant pool party scene.
Kardashian (Not So) Konfidential
The family’s commitment to keeping it real, to living their lives as an open book through both the good and the bad, has earned them millions of loyal fans worldwide. Everywhere they go they are the toast of the town, including Las Vegas where their captivating celebrity shines seemingly brighter than the city’s famed neon lights.
“Las Vegas is such a great destination,” Kourtney said. “We always wanted to open a store here, but we wanted to make it a totally different concept from our DASH stores.”
And, just like that, another star was born. An idea for a shopping experience truly for the fans, offering everything from the cute and the stylish, to the saucily tongue-in-cheek temporary Kardashian tattoos. (Yes, tattoos.) And, all at an iconic Las Vegas resort known for being a timeless trendsetter as well as a Strip standard.
“The Mirage was the first hotel I ever stayed at in Las Vegas,” Kourtney said. “I think it’s fun and I love The Beatles LOVE by Cirque du Soleil and Sugar Factory, to name a few of its many amenities. There are just so many great things here. The Mirage is one of the coolest hotels to stay at in Las Vegas and it was the perfect fit.”
All Things Kardashian
Keeping up with the always-fashionable mavens is challenging. However, with the help of Creative Director CiCi Bussey, the lovely ladies have made it a little bit easier with the creation of their celebrity lifestyle boutique at The Mirage, Kardashian Khaos. But don’t let the name mislead you. Beyond the shop’s softly glowing exterior, you’ll find a carefully curated collection, all approved by the family. Some items were even envisioned by them. And, a few hold special meaning that most guests may not even realize.
“One of my favorite pieces is a very modern looking, lucite makeup box,” Kourtney said. “My mom had one ever since we were little girls and we would always play with it, looking through her makeup. We knew we had to design one for our fans to enjoy just as much as we did.”
Kourtney also confessed her love for an unexpected yet totally cute offering – vibrantly colored, oversized beach towels featuring the sexy, bikini-clad images of herself, Khloé and Kim. A definite crowd pleaser, especially when you consider the close proximity of the shop to the resort’s lush poolscape.
You won’t just find adorable Kardashian-inspired accessories, private label makeup, signature scents or the family’s popular books here though. Kardashian Khaos also features exclusive items from the in-demand Kardashian Kollection, trendy clothing pieces impossible to locate anywhere else.
“These are items that we love and own, and use as well. A lot of the products are thoughtfully designed and created by us and are only sold at The Mirage,” Kourtney explained.
Kardashian Khaos isn’t just for the family’s devoted female fans. Lovestruck males will find menswear items from Rich Soil, the popular clothing line of Lamar Odom, NBA superstar and husband to Khloé. The couple’s unisex fragrance, Unbreakable, is a popular purchase as well.
Even the littlest fans can emulate Mason, the always dapperly dressed young son of Kourtney and Scott Disick (who’s also stopped in to check out the merchandise), thanks to Kardashian Kandy wear. And, did we mention the “I want to be a Kardashian when I grow up” tees? Too cute.
Kardashian Kollection, At Home
The biggest offering for Kardashian Khaos may be yet to come. The store will go worldwide later this year, when its website makes a much anticipated debut.
Fans who can’t make it to Vegas, don’t need to wait until its launch though. The Mirage boutique is happy to ship anything, anywhere. Simply follow @KardashianKhaos on Twitter to discover the latest, 2 die 4 fashions such as fab new sunglasses or darling animal print short sleeve tees and, of course, those saucy beach towels – all stylish must-haves for the coming summer and beyond. Once you have a piece in mind (ok, who are we kidding, pieces), the @KardashianKuties behind the counter will have your items to you as fast as you desire.
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