Lesley Mckenzie 2016-09-03 01:15:53
Fashion label St. John scores with its new line of sportswear. Sport is the name of the game for St. John’s new casual lifestyle line, which was revealed alongside the label’s Resort 2017 lineup. Envisioned by Greg Myler, senior vice president of design, this versatile, wearable line is as relaxed as it is refined, serving as a complement to the brand’s existing offerings. “[The] Sport [collection] is for the woman who does not want to wear sweats,” says Bruce Fetter, St. John’s CEO, president and chief operating officer. “She wants to look and feel beautiful and put-together in all aspects of her life. St. John Sport is lifestyle dressing.” The new Sport collection rounds out the St. John woman’s wardrobe with a cropped cashmere jogger pant, a jersey-knit jacket and a double-faced cashmere coat. Stripes give a nautical nod to mixand- match pieces, while tops patterned with palm trees hint at the brand’s West Coast heritage. “As people are continuing to dress more casually—whether it be for work, travel or lunch with friends—the design team at St. John saw a void that needed to be filled for our customer,” Fetter says of the fashion house’s decision to expand into casualwear. “The result is luxe lifestyle wear that doesn’t lose the style or elegance the brand is known for.” When husband-and-wife team Robert and Marie Gray launched St. John in 1962, they set out to redefine the classic knit shift dress. Since then, the California-based label has become synonymous with sophisticated knitwear, beloved by an array of A-listers, from model Chrissy Teigen to actress Kate Winslet. “The St. John woman is powerful, confident and independent,” Fetter says. “These are women who lead rich, busy lives and are never idle—no matter their age or occupation.” With the new Sport line, the St. John woman has one more way to go about her busy life looking impeccable. (stjohnknits.com) Go for a run or to brunch with friends in the JERSEY KNIT ZIPFRONT JACKET, which sports cool contrasting sleeves, $895. The DOUBLE-FACE CASHMERE COAT WITH SELF-TIE BELT boasts a beautiful red hibiscus hue, $1,395. Consider the DOUBLE-KNIT DRESS the updated version of the classic tennis dress with its sheer yoke and crochet border, $895. For the ultimate combination of comfort and luxury, slip on the CASHMERE JERSEY CROPPED PANT, $695. Grab the STRETCH COAT to easily transition from the fitness studio to a night on the town, $995. Look chic and relaxed post workout in the STRETCHED CROPPED PANT, $395.
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