FROM THE PUBLISHERS OF “Our Town-Our Paper” LAGUNA BEACH & NEWPORT BEACH COMMUNITIES CoastalRealEstateGuide.com OCTOBER 7 , 2016 | VOL. 6, ISSUE 40 Cottage Offers Privacy and Beach Access FEATURED PROPERTY: LAGUNA BEACH A beach cottage on the market for the first time in 50 years offers ocean views from a single level. A wood-burning fireplace and wood floors embellish the living room, which opens into the dining room. The kitchen is large and spacious. The master bedroom fits a king size bed and has a walk-in closet and its own bath. The two additional bedrooms are cheerful and bright. The third bedroom is used as an office and bedroom. The 7,200 sq. foot lot backs to a natural arroyo and provides privacy and additional outdoor space. The home, steps away from a beach access stairway, is open Saturday and Sunday, Oct. 8-9, from noon to 4 p.m. Offering price: $1,399,000 Address: 31461 West St., Laguna Beach Agent info: Ken Hanzlik, Berkshire Hathaway HomeServices, California Properties 949-338-1666 Direct, 949-499-5900 Office, firstname.lastname@example.org, www.kenhanzlik.com ASK THE EXPERT Taking A Test Drive By Holly Schwartz try? Realtor.com provided It’s hard to picture a some insight about why it became a common event weekend without open house signs mounted to open our properties on the corner. After all, to the public. Whether they’ve become a part of you compare it to a test our real estate culture. Ev-drive or trying on clothes ery weekend it is typical before you buy them, the to see these signs perched point is the same – to at intersections, beckon-have an experience and Holly Schwartz ing visitors to take a look. see if “the shoe fits.” So But how did open houses please, join me on a ride become a part of the housing indus-down Memory Lane. The first open houses can be traced back to the 1910s. Then they were advertised as “open for inspection” and generally they were used to showcase new construc-tion. Home shoppers could see what builders were implementing in homes, like new technologies. In those times, it was groundbreaking to show off electric lighting. These homes were open until they sold, similar to the way new construction is sold now with a sales office open all days of the week. Then in 1925 it was recorded that staged homes hit the scene. So then, these homes that were “open for in-spection” were shown with furnish-ings to help entice buyers. In the 1950s, the term “open house” took over. At that time, Sunday was the standard day to hold them. The main guess as to why that day was preferred correlates with the fact that businesses were typically closed on Sunday. Open houses didn’t have much to compete with then. We definitely don’t have that luxury today. In 1952, one enterprising realtor in Dallas introduced an incentive that drew 30,000 people to his open house. He promoted free sodas to all Continued on page 2 JUST ANNOUNCED BY THE WALL STREET JOURNAL AND REAL TRENDS -THE THOUSAND #1 REAL ESTATE TEAM IN ORANGE COUNTY | #2 IN CALIFORNIA | #9 IN THE UNITED STATES 949.390.4543 ST ANFIELDREALEST A TE.COM According to information published by The Wall Street Journal for the time period of 2016. *Per Trendgraphix based on data supplied by MLS.