Lesley McKenzie 2016-12-08 05:10:47
With vast experience and a keen eye for design, Hayley Denman shines as a stylist and jewelry maker. Hayley Denman was always destined for a career in fashion. The daughter of a clothing designer, Denman credits her mother for planting her sartorial seed. “She’s beautiful; she always dressed well, and I guess that’s really where it all started,” Denman says. By the time she landed her first job in retail at 15 years old, Denman knew she was hooked for life. “I loved styling and making people feel good,” says the Miami native. “I loved finding something that made them happy.” Flash forward to present day and Denman continues to experience that satisfaction as both a stylist and the designer of her bohemian jewelry line, Hayley Style Rocks. INDUSTRY INSIDER Mindful in her schooling and career moves, Denman set out to forge a path that would lead her in the direction of design and styling.When it came time for college, she traded in the beaches of Miami for the coastlines of Santa Barbara, Calif., before heading to the Big Apple in 1987 to finish her studies at New York University.“I always wanted to be in retail, and New York was calling my name,” Denman says.Despite being a communications major, Denman’s heart lay in fashion and marketing, so she set her sights on an internship at Barneys New York. “It was a family-run business, and I think that was very inspirational for me, to watch the family and what they created in high-end luxury,” she says. “Just seeing the price tickets and what was actually moving out of that store was incredible to me at that time.” Denman’s stint at Barneys not only opened her eyes to a new level of clientele, but also paved the way for her first job postgraduation in Bloomingdale’s executive training program. But it wasn’t until she transitioned to her next role as a merchandiser for Australian sportswear brand Jag that she met her mentor, former company president Monica Forman. “She … [is] the most amazing salesperson I’ve ever met in my life,” Denman says of Forman. “She showed me how to … sell like nobody could sell. She gave me that gift.” ENTREPRENEURIAL ENDEAVORS With invaluable knowledge and experience, Denman joined her mother and sister in launching contemporary lingerie brand On Gossamer in the early 1990s. “I think the Barneys influence of a family-run business … gave me a good perspective on how to … grow when it was my turn [to start a business].” With Denman overseeing sales and marketing, the label quickly blossomed into a nationally recognized brand, sold on QVC and in major department stores. “We were the innovators of mesh, nude-colored underwear and T-shirt bras,” she explains.Eventually Denman relocated to Miami to grow the company before ultimately selling it in 2006. Returning to her passion for styling, Denman spent the next two years promoting and rebranding various fashion labels.Luxury cashmere designer Magaschoni turned to her for help promoting the brand through exclusive trunk shows in Miami and around the country. “My clients will buy almost anything I touch,” Denman says. That was also true for things she wore, especially bracelets she designed for herself after visiting a Los Angeles bead store in 2008. DENMAN DESIGNS With a steady stream of clients requesting their own Denman-designed jewelry pieces, Hayley Style Rocks was born—an eclectic collection of versatile, one-of-a- kind beaded necklaces and bracelets strung with charms ranging from carved Buddha heads and elephants to dainty, crystal-bedecked butterflies and crescent moons. “Feminine” and “fashion forward” are a few of the ways Denman describes the line, which runs the gamut in price from $100 to $7,000. “It was amazing to dress women on the outside because for 17 years I dressed women on the inside with lingerie, and nobody ever knew,” Denman says. “All of a sudden I was able to make women feel beautiful on the outside, and I loved that.” Denman’s designs constantly evolve as she looks to current trends and client desires. As of late, the designer has been incorporating a lightweight hollow gold into her line. “That’s the beauty of my collection. It changes and gets better with age,” Denman says. “Every time a client comes back—I would say, every six months—there’s something new.” With regular travels to India and gem shows around the country to source precious and semiprecious stones, Denman incorporates an abundance of hand-cut gems paired with gold and diamonds into the line. Hayley Style Rocks was quickly picked up at Montage Hotels & Resorts among other high-end retreats where Denman currently represents a handful of clothing brands. Selling jewelry in a luxury resort retail environment has plenty of perks, including—most importantly— the women she meets. “I love meeting a guest on vacation because she’s happy,” Denman says. And with regular trunk shows around the country, Denman is likely to see the same guest multiple times, whether it be at Montage Laguna Beach or Montage Palmetto Bluff. “Every month, I am somewhere beautiful,” Denman muses. “I have the best office anyone could dream of.” SAVVY STYLES WITH A WEALTH OF ASSORTED DESIGNS IN HAYLEY DENMAN’S HAYLEY STYLE ROCKS JEWELRY LINE, THERE IS SOMETHING FOR EVERY OCCASION. HERE, DENMAN SHARES A FEW FAVORITES FROM HER CURRENT COLLECTION. PRICES FOR ALL PIECES ARE AVAILABLE UPON REQUEST AT MONTAGE BOUTIQUES. “I love the mix of chain with pearls and diamonds as well as the diamonds on wood—after all, two hearts are better than one.” “Warm gold tones and pearls make any look utterly feminine. And with the ability to choose your own pendants, the options are endless.” “This necklace is cool and chic for everyday [wear]. And the colored stone feather is a fun addition to any outfit.” “I love the combo of these pendants— the sun, moon and star—with a pop of color. And this is the ultimate all-pave diamond chain.”
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