Katie Bianco 2016-12-16 14:23:09
IN BLOOM Wedding planners Laura Held and Jordan von Lange team up to launch Ida Rose, DC’s newest event planning and design firm. When little Laura Held was only 8 years old, she wasn’t playing with dolls—she was planning charity auctions. “For my 8th birthday party, I planned a silent auction using Monopoly money,” the Fairfax, Va., native recalls. “You should have seen these little 8-year-old girls trying to outbid each other. When it came to birthdays, there was nothing I wouldn’t do, and we try to still keep that in mind today.” With a party planning résumé that goes that far back, it’s no surprise that Held grew up to become an event planner. Until recently, she was putting her party planning skills to work as an in-house event planner at a local nonprofit. But in July, she and fellow Marymount University graduate Jordan von Lange, oflcially launched Ida Rose, a full-service event planning and design firm. One of their specialties? Lavish weddings in the Washington region. Ida Rose, named for Held’s and her husband’s engagement through the reception, as well as partial planning and day-of coordination services. the pair can coming up with a theme to recommending centerpieces. Both Held and von Lange have a background in fashion, which gives them a keen eye for coordinating the overall look of a wedding. their firm, says Held, is aimed at busy brides and grooms who need comprehensive services throughout the wedding-planning process—and securing a wedding planner is one of the first things you should do once you’re engaged. “Pretty much once you’re engaged, you want to think about who you want to work with,” says Held. “that way you can enjoy the process.” Full-service wedding planning from $5,500, idarose.com ON TREND Wedding planner Laura Held shares her insights into trends for DC’s brides and grooms: Garden Weddings “DC brides tend to be very classic. They use lots of white, lots of roses; though I have noticed there have been more garden weddings lately. We’ve done trees, canopies, chandeliers, beautiful garden elements. It’s almost like creating an enchanted forest.” Pops of Color “I’ve seen an influx of color lately. Blushes and golds and neutrals will always be popular, but a lot of brides are doing a bright magenta or even a rainbow-esque color scheme, which is very fun— especially if you have a neutral wedding venue.” Seasonal Queues “Season often dictates the style. In September, we see a lot of barn weddings that are very romantic and rustic. In November, it leans toward very classic brides. Once you get to July, brides are doing very summery decor.” –KB
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