A CULTURE OF CREATIVITY & INNOVATION The Austin region has become the premier destination for creative and digital media technology. Ranging from game, software, and mobile application development to music and film technology, education technology, advertising, social media, and digital content, the region boasts an extremely creative, innovative, and well-educated talent pool with an unsurpassed quality of life. New and emerging sectors find success throughout the region as well. For example, Amazon is adding over 500 digital product development jobs to the region, including a studio working on Lumberyard, their software for game developers. Austin is home to events like Austin City Limits and SXSW Music, Film, and Interactive. SXSW Interactive has become the perfect platform for companies to launch new products, like Twitter and Foursquare. Over 40,000 employees throughout the Austin metro are aligned in the creative and digital media technology industry. Because of this, creativity and innovation really drives the local regional economy, and whether your company is located in the Austin area or you’re considering an expansion or relocation to Central Texas, you’ll find the key ingredients to not only succeed but also thrive in a global landscape. A CREATIVE CULTURE Our creative culture is fed by our diversity, focus on education, aggressive pro-business climate, and ample recreational opportunities. Students come to Austin for computer science programs, as well as for degrees in film, design, and new media at The University of Texas at Austin (UT), St. Edward’s University, and Austin Community College. UT opened the Bill & Melinda Gates Computer Science Complex and Dell Computer Science Hall in 2013. With high-tech collaborative laboratories and spaces, the complex marks the start of a new era for the university’s top-10 ranked Department of Computer Science. UT has also launched a new undergraduate game development degree to supply Austin’s creative media companies with top talent.
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