Sabrina Azadi 2017-12-06 05:30:39
It Is Written Menswear is getting playful this season with slogan sweaters that express individuality. Taken from our smartphones and inscribed across our chests, we’re compelled to use clothing as an extension of our hashtags. Emblazoned with words, phrases or mantras, wearing a slogan sweater is not only a short-cut to self-expression, but a way to connect with peers, let our guard down and have some fun. Whether it’s a thought-provoking quote from a poet or a simple caption, these written words capture our imagination and zeitgeist. The fact that expressions are being displayed on menswear shows that designers are having some fun this season. The look allows men to show they don’t take themselves too seriously, even if it’s only being worn off-duty. Regardless of whether slogan-inspired clothes are fun or nostalgic, it’s an outlet that’s likely to spark interest in your style. Introverts–you have been warned. If cozy nights in and lounging by the fireplace sound more enticing that a late night out, then Scotch & Soda’s wool blend LET’S STAY AT HOME CLUB SWEATER, with its subtle innuendo, is made for you, $145, at scotch-soda.com. Gucci’s universally binding WOOL LOVED JACQUARD SWEATER strikes the perfect chord this season, $980, at gucci.com. With the Gucci COCO CAPITÁN LOGO SWEATSHIRT, the iconic brand’s trademark looks like it’s been scribbled over in a handwritten note that reads “Common sense is not that common.” The ivory felted cotton piece is the result of the collaboration between Gucci’s Alessandro Michele and Coco Capitán, a 25-year-old Spanish artist, $1,200, at gucci.com. The origins of the text used on Vetements’ OVERSIZED PRINTED LOOPBACK COTTON-BLEND JERSEY HOODIE has garnered just as much interest as the quote itself. “May the bridges I burn light the way” is a line from the 1990s teen soap “Beverly Hills 90210,” $1,150, at vetementswebsite.com.
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