R Coastal Serving Laguna Beach & Newport Beach Communities “It really goes back to the old-fashioned way of selling real estate. It’s making the phone calls, getting out and talking to the clients.” By Lana Johnson Gary Legrand has been a driving force in Or-ange County luxury real estate for more than two decades, leading the industry to new lev-els of innovation, service and success. With the launch of Surterre Properties in 2006, Legrand further revolutionized the region’s residential real estate market, offering clients a world-class full-service real estate solution delivered by ac-complished agents who are unwaveringly dedi-cated to clients. Q: Since its inception four years ago, Sur-terre Properties now encompasses 250 top-ranked real estate professionals in Newport Beach and Laguna Beach. My understand-ing is you’re on target to surpass $1 billion in annual sales this year. How has your compa-ny evolved and what are some of the accom-plishments you’re most proud of? A: We did $850 million in sales last year and we’re on target to do over $1 billion this year. I credit it to our philosophy which is team play. I require that all the agents help each oth-er out, support each other and in that I share some profits with them on the brokerage side. It helps that everyone shares in showing Surt-erre listings. We’ve had great success over the featured home French Normandy-style Villa in Emerald Terrace eal estate guide one-on-one with gary legrand president and co-founder, Surterre Properties last four years where we’ve had multiple months where we’ve sold 40% of our own in-house list-ings. This shows the team play and the team ef-fort. Q: Two of your agents Michelle Brown and Eliisa Stowell just opened their own boutique office in Corona del Mar. Do you see this as be-coming a trend for agents who specialize in a particular area? A: In certain areas, yes, like the flower streets in CdM, it’s a very tight knit community, where you can walk Coast Highway and walk to local CONTINUED ON PAGE 4 OCTObEr 29, 2010 | VOL. 1, ISSUE 7 LOCATION: 1609 Eleanor Lane, Laguna Beach OFFER: $4,229,000 AGENTS: Gordon Cowan with Prudential California Realty CALL: 949.235.2538 EMAIL: firstname.lastname@example.org WEBSITE: www.1609eleanorlane.com BeaCh haVeNs Seamlessly Blending Indoor and Outdoor Living Exquisite French Normandy-style villa with three bedrooms and three baths is located in the hills of prestigious North Laguna, ad-jacent to Emerald Bay in highly coveted Emerald Terrace. This very special mini-estate features a stunning private backyard offering an oversized private pool, spa, outdoor barbecue, fire pit and daybed, truly an outstanding area to relax and entertain. This spectacular home was artisan built using imported materials NEIGHbOrHOOD SPOTLIGHT Pelican Point in Newport Coast This is an elegant enclave of homes on the ocean side of Pacific Coast Highway, truly one of Newport Coast’s hidden treasures. Bordered by: Pacific Coast Highway on the east, Crystal Cove about a mile to the south, the Pacific Ocean on the west and the neighborhood of Cameo Shores just to the north. The entry to Pelican Point is on the ocean side of Coast Highway. The Pelican Point sign is conveniently located atop the traffic signal where you make your turn into the community. Enter through the 24-hour guarded gates, where you will be warmly greeted. History: The neighborhood of Pelican Point was developed with lots becoming available in approx. 1991. There were 55 custom homesites averaging 12,000 square CONTINUED ON PAGE 3 throughout to obtain an authentic old-world feeling. The gourmet kitchen featuring Carrera marble counter tops, a Viking range and Sub-Zero refrigeration offers French doors opening to the terrace for al fresco dining. Perched just a few short blocks above Pacific Coast Highway, this ideal location offers privacy and seclusion, yet close proximity to the wonderful beaches, shops, restaurants and village of Laguna Beach. NeW LIstINGs/homesIN esCroW-CLosed Homes newly listed for sale in Newport Beach during the two-week period of 10/6/2010-10/20/2010 was 49 homes. Of these homes, the highest priced property was listed at $4,500,000. The lowest priced property was listed at $389,900. Homes newly listed for sale in Laguna Beach during the two-week period of 10/6/2010-10/20/2010 was 17 homes. Of these homes, the highest priced property was listed at $6,398,000. The lowest priced property was listed at $595,000. Homes that went into escrow and/or closed in Newport Beach for the two-week period of 10/6/2010-10/20/2010 was 20 homes. These homes were categorized in the MLS as “backup offers,” “pending sale,” or “closed sale.” Homes that went into escrow and/or closed in Laguna Beach for the two-week period of 10/6/2010-10/20/2010 was 4 homes. These homes were categorized in the MLS as “backup offers,” “pending sale,” or “closed sale.” DATA COMPILED FROM THE SOCAL MLS ON OCT. 20, 2010 AND PROVIDED BY TORELLI REALTY.