REAL EstAtE gUiDE Serv ing Laguna Beach & Newport Beach Communities ON ThE BENEfITS Of COrk fLOOrING CoAstAL one-on-one with Adrian shewchuk Q: How new is cork flooring and is it quickly gaining popularity? A: Actually, cork flooring is not that new. It first gained popularity at the turn of the 20th century. Hygiene was a great concern by the end of the Victorian era and as science learned more about germs, homeowners looked for ways to rid their houses of carpet and install hard surface flooring that was easier to clean. Resilient flooring such as cork gained ground as it was cheaper to install and maintain than a hardwood floor. Residential use of cork flooring was at its most popular in the 1930s mArCh 18, 2011 | VOL. 1, ISSUE 19 “Cork is gaining popularity because it is a flooring that guarantees better indoor air quality, warmth, comfort and ecological benefits.” By Jill Fales Cork flooring is gaining popularity along the coast both residentially and commercially. People are drawn to cork’s eco-friendliness, quietness, durability and natural look. Adrian Shewchuk is a designer, builder and architectural consultant for DuroDesign Flooring. DuroDesign sells through a network of showrooms throughout North America. They also sell direct, worldwide and in North America, when there is no local dealer. Shewchuk shares some of his expertise about cork flooring with the Coastal Real Estate Guide. and remained the flooring of choice for schools, churches and libraries because of its sound-deadening qualities. A lot of the older floors that needed regular waxing, such as cork, fell out of favor when no-wax and acrylic finishes became “all the rage” So we ended up with PVC vinyl floors. Today, I see people ripping up those vinyl floors to put cork back down. Recently, cork has seen a renaissance due to, in part, the idea that to “think globally, act locally” has increasingly permeated into the consumer consciousness. We are aware of global environmental problems, and are now looking CONTINUED ON PAGE 6 featured home Beachside Emerald Bay Residence Commands Breathtaking Ocean and Shoreline Views Upgraded Appointments, Multiple Living Areas are an Entertainer’s Dream LOCATION: 32 Emerald Bay, Laguna Beach OFFER: $5,398,000 AGENTS: Sue Young, HOM Real Estate Group PHONE: 949.395.5112 EmAIL: email@example.com WEb SITE: www.32emeraldbay.com This three-bedroom, four-bath home is ideally located on the beach side of Emerald Bay with breathtaking ocean and shoreline views from the living area and entertainment deck. The current owner has retained the warm and inviting atmosphere, while add-ing many upgraded appointments including a remodeled kitchen with Viking appliances and three remodeled baths. Other features include hardwood flooring, a master suite with a retreat or office area, multiple areas for living and entertaining, and spectacular sunset views from the living room and viewing deck. Additional amenities include a 24-hour guard gated entrance, tennis courts, a community pool and volleyball courts and a short walk to the world-class private beach of Emerald Bay that’s exclusive to residents. Existing plans for an approximately 4,000-square-foot home maximizing the view from the property are available with previous approval by the Coastal Commission and Emerald Bay Association. BeaCh haVeNs NEIGhBOrhOOD SPOTLIGhT NEW LISTINGS/hOmES IN ESCrOW CLOSED apology The Coastal Real Estate Guide editor was provided an article from Coldwell Banker about one of its sales associates, which we published in the March 11 edition. We apolo-gize for not checking the statements in the article properly. We have had numerous responses to the article shedding doubt about the credentials of the sales associate. We have instigated and investigation in to the facts of the case, and will report them in next week’s issue of the newspaper. Appropri-ate action will be taken if necessary. Blue Lagoon, a unique town home community in Laguna History: Built in 1964, Blue Lagoon is a highly desirable gated community located in the heart of the California Riviera. Its premier ocean front location lies between Lagunita Drive and the 5-Star Montage Laguna Beach resort, and is just steps from Victoria Beach, with direct access. Blue Lagoon condos sit right on the sand and CONTINUED ON PAGE 3 • According to the MLS, the number of homes newly listed for sale in Newport Beach during the two-week period of 2/21-3/7/11 was 40 homes. Of these homes, the highest priced property was listed at $5,750,000. The lowest priced property was listed at $250,000. • According to the MLS, the number of homes newly listed for sale in Laguna Beach during the two-week period of 2/21-3/7/11 was 22 homes. Of these homes on the market, the highest priced property was listed at $24,000,000. The lowest priced property was listed at $775,000. • According to the MLS, the number of homes that went into escrow and/or closed in Newport Beach for the two-week period of 2/21-3/7/11 was 21 homes. These homes were categorized in the MLS as “backup offers,” “pending sale,” or “closed sale.” • According to the MLS, the number of homes that went into escrow and/or closed in Laguna Beach for the two-week period of 2/21-3/7/11 was 16 homes. These homes were categorized in the MLS as “backup offers,” “pending sale,” or “closed sale.” DATA CAPTURED MARCH 8, 2011 AND PROVIDED BY TORELLI REALTY.