Jacksonville 904 April/May 2014 : Page 4

CONTENTS ̈ 16 28 30 FEATURING 6 8 10 16 18 Service What’s new in print and online at 904 Magazine 18 CLOCKWISE FROM TOP LEFT: AGNES LOPEZ, ANGIE ORTH, GOOGLE EARTH, AGNES LOPEZ Publisher’s Letter A few words of introduction from publisher and editor Joseph White Executive Life Agenda • The Insider • First Person R&R: Literary London A bookworm’s guide to the English capital. Media: Brand New Day It’s a term that’s thrown around a lot but what, exactly, is branding? 20 Money: The “D” Word The hidden costs of divorce. There are more than you imagine. 22 Technology: Clean Energy The growing use of liquefied natural gas could lead to economic growth and job expansion in the River City 24 Office: Culture Conundrum A good employment fit is about more than salary and benefits 26 Entrepreneur: Death & Taxes Recent IRS rule changes target business owners 28 Perspective: Easy Street Form follows function and eases your commute 30 VIP Q&A: John Hirabayashi Credit union CEO sees an improving economy and opportunity is Jax small businesses 32 Most Influential in Jax Healthcare Who are they? We’ll let you know. 34 Driving Force Previewing the 2014 PLAYERS Championship 50 34 JACKSONVILLE MAGAZINE’S 904 (005-020) Volume 7 Issue 2 April 2014 is published bi-monthly for $9.04 a year by White Publish-ing Company, 1261 King St. Jacksonville FL, 32204. Periodicals Postage paid at Jacksonville, FL Post Master: Send address changes to White Publishing Company, 1261 King St. Jacksonville, FL 32204 (904) 389-3622 Thought Leader One-on-one with foreign policy strategist Nancy Soderberg 4 : 904theMagazine.com : April 2014

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