Jacksonville 904 April 2015 : Page 4

CONTENTS ̈ 28 FEATURES 36 The Right Stuff The vast majority of professional golfers struggle to make a career on the links 40 Previewing THE PLAYERS An abbreviated primer to better enjoy Northeast Florida’s signature annual sporting event and corporate outing 40 INSIDE 6 8 10 18 Service What’s new in print and online at 904 Magazine Publisher’s Letter A few words of introduction from publisher and editor Joseph White Executive Life Agenda • The Insider • Newsmaker R&R: Spring Breakonomics The effect of college-age tourism on area businesses 20 Media: #Guidelines Social Media: You might be doing it wrong 22 Office: Horrible Bosses Some employers demotivate staff without ever realizing it 24 Technology: Hot Stuff Why public Wi-Fi is sorely needed in Downtown Jacksonville 26 Money: Raise the Stakes How (and when) to negotiate your salary 28 Law: Tapping In A potentially bitter fight is brewing over Florida tasting rooms 30 Economy: Road to Redemption The challenges associated with reentering society Downtown program aims to promote new businesses ALL PHOTOS BY AGNES LOPEZ 32 Entrepreneur: Investing in the Future 50 About the cover: Jim Furyk at THE PLAYERS Championship 2015 by Agnes Lopez JACKSONVILLE MAGAZINE’S 904 (005-020) Volume 8 Issue 2 April 2015 is published bi-monthly for $9.04 a year by White Publish-ing Company, 1261 King St. Jacksonville FL, 32204. Periodicals Postage paid at Jacksonville, FL Post Master: Send address changes to White Publishing Company, 1261 King St. Jacksonville, FL 32204 (904) 389-3622 34 Health: Round Three One Spark’s health and science creators for 2015 50 Thought Leader Ty Petway on his company’s relationship with the Jaguars 4 : 904theMagazine.com : April 2015

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