Jacksonville 904 April/May 2016 : Page 4

CONTENTS ̈ 50 24 FEATURES 32 The Players Championship The food, the fans and the fashion: what to expect at the 2016 tourney 43 Sustainable Banking Saving the planet and saving money aren’t mutually exclusive 46 Companies With Heart Luncheon Fifth annual salute to First Coast businesses that put community first INSIDE 6 8 10 14 16 18 At Your Service What’s new in print and online at 904 Magazine Publisher’s Letter A few words of introduction Executive Life Agenda and The Insider R&R: Bon Voyage The hidden costs of travel, rest and relaxation Media: Too Good to Be True? The promise and pitfalls of digital advertising Health: Next Generation The benefits of electronic medical records 20 Technology: In the Swing Utilizing innovative tech at THE PLAYERS Championship 22 Perspective: Ease On Down the Road A behind-the-scenes look into the North Florida Regional Transportation Management Center 24 Office: Perfect Fit HR experts give tips for finding—and keeping—the best employees in today’s modern workforce 26 Law: International Affairs Sound legal options for expanding business internationally 30 Commerce: Homeward Bound How Airbnb is taking over the travel and lodging industry 50 32 JACKSONVILLE MAGAZINE’S 904 (005-020) Volume 9 Issue 2 April 2016 is published bi-monthly for $9.04 a year by White Publish-ing Company, 1261 King St. Jacksonville FL, 32204. Periodicals Postage paid at Jacksonville, FL Post Master: Send address changes to White Publishing Company, 1261 King St. Jacksonville, FL 32204 (904) 389-3622 Thought Leader One-on-one with new Suns GM Ken Babby 4 : April 2016

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