Jacksonville 904 April 2011 : Page 4

CONTENTS ̈ 34 46 FEATURES 34 41 46 Corporate Hospitatlity Let’s go behind the scenes and down the fairways at The Players Championship. Tax & Spend Think you know how much it costs to run a city like Jacksonville? Night Shift Just because the sun goes down, it doesn’t mean that it’s time for everyone to call it quits for the day. 53 Special Section: Access The official bi-monthly publication of the Jacksonville Regional Chamber of Commerce. REGULARS 6 8 10 18 20 22 24 26 28 30 32 Service What’s new in print and online at 904 Magazine. Publisher’s Letter A few words of introduction from publisher and editor Joseph White. Plus your letters. 62 Clockwise from top left: Evan Hampton; Jamie Squire, Getty Images Sport; Bradley Stookey Executive Life Agenda, The Insider, Appearance Counts, Mod Man. R&R Ski, snowboard and play in what Utah enthusiasts claim is the “greatest snow on earth.” Office Recruiting in the 21st Century’s hidden job market. Economy Empty office space brings about a potentially creative solution. Entertainment Paperless ticket technology incites resellers and consumer rights groups. Technology The advantage of VPS is that they free IT up from worrying about physical hardware. Money Many international firms are taking advantage of Northeast Florida’s business-friendly climate. Perspective How EverBank Field becomes Jax’s biggest, most profitable sandbox. Dialogue Players Championship Executive Director Matt Rapp tees up for his first tournament. 44 Briefly The city’s enormous new courthouse takes shape Downtown. Cover photo: Chris Condon/PGA TOUR 4 : 904theMagazine.com : April 201 1

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